Employer Branding Support

Attract better talent with a brand people want to work for.

In today’s market, your employer brand is as important as your products or services. Top candidates don’t just want a job — they want to work for a business that aligns with their values, culture, and career goals.

That’s where Ingenious People comes in.

Our Employer Branding Support service helps you position your organisation as an employer of choice — so you attract the right people, reduce time-to-hire, and build a stronger reputation in your industry.

What Is Employer Branding?

Your employer brand is how your business is perceived by current employees, job seekers, and the market. It includes everything from your company culture and reputation to how you write job ads and conduct interviews.

When done well, it creates:

• Higher-quality applications

• Improved employee retention

• Lower recruitment costs

• A positive, lasting talent pipeline

It’s not just what you say — it’s what people experience.

Why It Matters More Than Ever

📉 Job seekers are more selective.
📱 Company reviews are public.
🔁 Employee referrals are gold.
💼 Candidates expect more.

In a candidate-driven market, people want to know what it’s really like to work for you — before they hit “Apply.” A weak employer brand will turn them away. A strong one? It draws them in.

At Ingenious People, we work with businesses of all sizes to clarify, refine, and amplify the way you show up in the talent market.

Our Employer Branding Services

✍️ Job Ad & Positioning Optimisation

Generic job ads won’t cut it. We write engaging, value-led job ads that:

• Reflect your voice and values

• Highlight your employee value proposition (EVP)

• Appeal to the right audience

• Rank well on job boards and Google Jobs

We make your roles stand out — not blend in.

🧭 EVP Development

Your Employee Value Proposition (EVP) is the core of your employer brand. It’s the promise you make to employees in return for their time, talent, and loyalty.

We’ll help you craft a compelling EVP that answers:

• Why do people join your business?

• Why do they stay?

• What makes you different from your competitors?

• What do you really offer beyond salary?

Then, we help you activate it across platforms and processes.

📸 Careers Page & Social Media Support

We create or refine your Careers Page, ensuring it:

• Tells a story — not just lists roles

• Features real photos, testimonials, and values

• Includes clear calls to action

• Encourages candidates to connect, even if no job is posted

We also guide you in amplifying your employer brand through LinkedIn, Instagram, and Glassdoor, turning your team into advocates and attracting passive talent.

🎤 Employee Testimonials & Brand Advocacy

People trust people. We help you:

• Gather authentic employee testimonials

• Build internal ambassador programs

• Share day-in-the-life content

• Celebrate wins and milestones

This creates trust, transparency, and excitement around your employer brand.

📊 Employer Brand Audit & Market Positioning

Want to know where you stand?

We conduct a full Employer Brand Audit of:

• Your online presence (website, socials, reviews)

• Your recruitment touchpoints (ads, emails, interviews)

• Candidate perception and employee feedback

• Competitor positioning and messaging

Then we provide a roadmap to elevate your positioning and outshine the competition.

What Makes Us Different?

✅ Not just marketing — recruitment-first
We don’t just make things look pretty. We know what works because we hire every day — and see how candidates respond.

✅ Tactical + strategic support
From writing better job ads to overhauling your careers page, we handle both the details and the big-picture strategy.

✅ Tailored to your size and industry
Whether you’re a growing startup or an established enterprise, we adapt our solutions to your resources, tone, and goals.

✅ People-led, insight-driven
Our approach blends brand storytelling with real candidate behaviour, market intelligence, and practical implementation.

Results You Can Expect

• Up to 3x increase in quality applications

• Faster time-to-hire and better candidate engagement

• Reduced cost-per-hire

• Improved employee satisfaction and retention

• More visibility on LinkedIn and job boards

• Stronger brand perception across the market

Case Study: Building an Employer Brand from the Ground Up

🛠️ A construction tech company was struggling to attract software engineers in a competitive market.

We delivered:

• Full EVP and candidate persona development

• Rewrite of all job ads and careers content

• LinkedIn employer branding playbook

• Launch campaign with employee stories and team features

Result: 200% increase in qualified applicants and multiple passive candidates sourced directly from brand-led outreach.

Who This Is For

• Founders, HR, or marketing leads building a stronger employer presence

• Businesses struggling with low-quality applicants

• Teams hiring for competitive or hard-to-fill roles

• Organisations going through a rebrand, growth, or cultural change

• Any company that wants to become an employer of choice

Let’s Build a Brand That Attracts Talent — Not Just Jobs

Your employer brand already exists — whether you shape it or not.

With the right support, you can turn it into your most powerful recruitment tool.

📞 Call us on (02) 7813 2081
🔗 Enquire Now

Frequently Asked Questions

Can you help us if we don’t have a Careers Page yet?
Yes — we can build one from scratch or work with your developer to create a compelling, conversion-optimised page.

What if we already have an EVP?
We can audit and refine it, ensuring it reflects your current culture, offering, and market expectations.

Can this help with retention too?
Absolutely. A strong employer brand doesn’t just attract talent — it helps retain and re-engage your current team.

How long does it take to see results?
Most of our clients start seeing stronger candidate engagement and improved application quality within 4–6 weeks of activation.